Dense bushy shrub to 3 m, without lignotuber. Stems appressed-tomentose. Leaves: petiole to 2 cm long; lamina linear, often flexuose, 10-35 cm long, 4-8 mm wide, acute to obtuse, white-tomentose below; margins revolute, distantly serrate; teeth 8-15 each side, narrowly triangular, acute, recurved, pungent, to 3 mm long. Inflorescence sessile or on short branchlet on older stem; involucral bracts lanceolate to oblong and spathulate, to 35 mm long, acute to obtuse, dark red-brown; outer bracts sparsely pubescent; inner bracts pubescent towards base, then glabrous except hairy margins; flowers 110-150 per head. Perianth 25-27 mm long, yellow, hirsute at base with claws appressed-pubescent; limb 5-6 mm long, silky-pubescent. Pistil incurved, 27-29 mm long, cream, hirsute in lower third; pollen presenter narrow, 2.8-3 mm long, ribbed, green. Follicles several, broadly obovate, 11-15 mm long, glabrous except a few hairs towards base.