Shrub to 2.5 m, without lignotuber, columnar, rarely spreading. Leaves: petiole to 1 cm long, hirsute or pubescent; lamina linear, deeply serrate to pinnatifid, 5-15 cm long, 8-15 mm wide, pungent, closely tomentose below, sometimes remaining puberulous above with curled hairs; margins recurved to revolute; lobes 8-13 each side, to 9 mm long, linear to narrowly triangular. Inflorescence on short branchlet or sessile; involucral bracts linear, to 15 mm long, rusty-villous or velvety; flowers 40-75 per head. Perianth ±straight with limb downturned before anthesis, 15-18 mm long or 21-25 mm long, creamy yellow including limb, woolly above base, villous distally; limb 3-4 mm long, hirsute. Pistil downcurved, 16-26 mm long or 25-30 mm long, yellow, glabrous except hirsute ovary; pollen presenter not thickened, 1.5-1.8 mm long, smooth, green. Follicles obliquely obovate or elliptic, 9-13 mm long, hirsute.