Tufted shrub to 70 cm diam., without lignotuber. Stems hirsute, covered with thin brown prophylls to 3 cm long. Leaves: petiole to 9 cm long; lamina deeply pinnatifid, 15-37 cm long, 12-38 mm wide, acute or truncate, tomentose in pits below; margins flat or slightly recurved; lobes 20-25 each side, triangular, to 19 mm long, acute, smaller and ±recurved towards base, prominently nerved and reticulate below. Inflorescences terminal, closely successive; involucral bracts linear to narrowly lanceolate, acute, papery, to 45 mm long; outer bracts almost glabrous; inner bracts rusty-pubescent along midrib with upper margins cobwebby; flowers c. 80 per head. Perianth 36-44 mm long, white in lower half, deep red above, curled-tomentose above base, appressed-tomentose distally; limb 10-11 mm long, with long apical hairs, otherwise glabrous. Pistil straight, 35-39 mm long, cream, hirsute at base, glabrous above; pollen presenter 6-7 mm long, not thickened, obscurely ribbed. Follicles several, obovate, unequally constricted towards base, 12-13 mm long, glabrous.