Bushy shrub to 1 m, without lignotuber. Leaves: petiole to 10 mm long, hirsute, glabrescent; lamina oblanceolate, broader in upper third, erect, 10-20 cm long, 10-24 mm wide, acute, pungent, closely tomentose below; margins slightly recurved, serrate; teeth 8-11 each side, to 6 mm long. Inflorescence sessile, with leaves much smaller around heads; involucral bracts linear to subulate, to 15 mm long, sparsely hirsute; flowers 40-50 per head. Perianth ±straight, with limb downturned before anthesis, 16-19 mm long, cream with dull brown limb, woolly above base, then long-hirsute; limb 3 mm long, sparsely hirsute. Pistil downcurved, 19-24 mm long, cream with green pollen presenter, glabrous except long hairs on ovary; pollen presenter not or slightly enlarged, c. 1 mm long, obscurely ribbed. Follicles elliptic with one margin ±flattened, erect, 10-13 mm long, hirsute.