Shrub to 2 m, without lignotuber. Stems hirsute and tomentose, becoming white-tomentose, with ovate to linear prophylls on base of annual increment. Leaves: petiole to 1.5 cm long, tomentose; lamina cuneate to obovate, 2.5-6.5 cm long, 1-3 cm wide, obtuse to acute, pungent, hirsute but glabrescent above, tomentose in open pits below; margins undulate, not or shortly recurved, serrate; teeth 4-12 each side. Inflorescence terminal or on short lateral branchlet; involucral bracts ovate to linear, obtuse to acute, to 12 mm long; outer bracts tomentose; inner bracts silky, pale; flowers c. 35-100 per head. Perianth 23-38 mm long, pale yellow, hirsute; limb 2.5-4 mm long, the hairs coarse. Pistil straight or gently curved, 24-40 mm long, hirsute on ovary, glabrous above; pollen presenter not thickened, 1-1.3 mm long, obscurely ribbed, pale red. Follicles obliquely obovate, 10-14 mm long, loosely hirsute.
Grows in white sand or clay-loam, sometimes over gravel, and in rocky shale, in kwongan, sometimes with mallees.