Columnar shrub to 2 m, without lignotuber. Stems densely tomentose, at length glabrescent. Leaves: petiole 5-10 mm long, tomentose; lamina broadly linear, usually 5-8 cm long, 20-30 mm wide, acuminate, white-tomentose below with glabrous venation; margins flat to slightly recurved, serrate; lobes 3-5 each side, obliquely triangular, to 15 mm long. Inflorescences sessile, axillary; involucral bracts narrowly lanceolate, 10-12 mm long, ±acute, densely silky, glabrous inside; flowers 65-80 per head. Perianth 25-27 mm long, pale yellow, densely hirsute including limb; limb 4 mm long. Pistil strongly outcurved, 29-31 mm long, cream, glabrous; pollen presenter narrow, 1.5 mm long, smooth, red. Follicles obovate to transversely elliptic, 8-10 mm long, loosely hirsute.