Shrub to 1.5 m, columnar, without lignotuber. Leaves: petiole to 15 mm long, hirsute; lamina linear, recurved, 5-15 cm long, 4-10 mm wide, acute, pungent, closely tomentose below; margins slightly recurved, serrate; teeth 5-10 each side, to 5 mm long. Inflorescence sessile; leaves passing into involucral bracts; bracts numerous, subulate, to 20 mm long, rusty-villous; flowers 35-40 per head. Perianth ±straight with limb downturned before anthesis, 14-18 mm long, creamy yellow with yellow or pink-brown limb, woolly; limb 2.5 mm long, sparsely hirsute. Pistil downcurved, 18-22 mm long, red, glabrous except hirsute ovary; pollen presenter not or slightly enlarged, c. 1 mm long, obscurely ribbed, green. Follicles ovate with flattened apex, erect, 7-9 mm long, sparsely hirsute.