Shrub to 2 m, much-branched, without lignotuber. Stems appressed-tomentose. Leaves: petiole 2-5 mm long; lamina linear, 5-10 cm long, 1-1.5 mm wide, pungent, appressed-hirsute and glabrescent above, woolly below; margins entire, closely revolute. Inflorescence terminal or on short lateral branchlet, nodding; involucral bracts linear-subulate; outermost bracts ±filiform, not rigid, 4-5 cm long, spreading-hirsute outside, closely tomentose towards base; flowers 65-115 per head. Perianth 24-30 mm long, cream in lower half, maroon or yellow above, villous near base, glabrous above; limb 6-7 mm long, ribbed when dried. Pistil 23-29 mm long, cream, glabrous; pollen presenter not thickened, tapering, 5-5.5 mm long, pale red. Follicles to 8 per head, obliquely obovate, 18-25 mm long, tomentose.