Stems stout, woody, up to ± 10 cm. diam.; branches stout, woody, clad in long-persistent reflexed lvs; living lvs in close rosettes, patent. Lamina (20)-25-40 × (10)-12-15 mm., obovate-oblong, coriac.; upper surface ± densely clad in appressed white tomentum forming a pellicle; lower surface densely clad in similar but more appressed tomentum, midrib evident to obscured; apex subacute to obtuse, often apiculate; margins very slightly recurved, remotely denticulate, narrowed to very short petiole up to 5 mm. broad, or sts directly into thin almost glab. striate sheath c. 10-15 × 7-10 mm. Scape slender, up to ± 10 cm. long, often short at flowering stage, densely clad in floccose hairs. Capitula 25-35 mm. diam.; phyll. linear-subulate, many, 10-15 mm. long, floccose on outer surface, glandular near apex. Ray-florets narrow, up to ± 12 mm. long; limb gradually widening to apex. Disk-florets funnelform, ± 7-8 mm. long, teeth narrow-triangular; anthers us. distinctly but shortly tailed. Achenes 3-3·5 mm. long, compressed-cylindric; ribs rather obscure, clad in rather stiff ascending hairs. Pappus of white or sordid-white slender, minutely barbellate hairs up to 7-8 mm. long.