Plants erect or ± bushy, usually 40–200 cm, (branches often stiffly spreading), densely white-tomentose. Leaf faces densely white-tomentose. Heads sometimes in tight clusters at ends of peduncles, short-to long-pedunculate, elevated well above proximal leaves. Involucres as wide as to longer than wide, usually 2–6 cm, persistently and densely white-tomentose. Phyllaries imbricate or subequal, outer usually very long, spreading to reflexed, mid apices usually 1.5–3 cm × 2–3 mm, rigidly spreading or reflexed. Corollas red (rarely white or pink), 26–40 mm. 2n = 30, 31, 32, 33, 34, 60.
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