A herb. It grows 3.5 m tall. It has rhizomes. The stems are slightly woody at the base. They are twisted into spirals. The leaves are narrowly oval and 8-43 cm long by 5-14 cm wide. They taper to a short tip and the base is rounded. They can be smooth or hairy on both surfaces. The flowers are in an oval head 4-11 cm long by 2-5 cm wide. The bracts are broadly oval and purple to red. The flowers are tube shaped and 6 cm long. They are pink to red. The fruit is an oval capsule 1.5 cm long. It is pink and has many black seeds.