Spreading shrub to 1.5 m high. Leaves shortly petiolate, flat, oblong-elliptic to elliptic, 1.5–3 cm long, cuneate at base, rounded or slightly retuse apically, somewhat leathery, glabrous adaxially when mature, cream-velvety abaxially with minute weak hairs. Flowerheads 10–15 mm diam.; outer bracts narrowly triangular to ovate, 7–10 mm long, with a close, dense grey to dull red indumentum of stellate hairs that have a thick solid centre and short radiating arms; inner bracts narrowly oblong, c. 12 mm long, stellate-tomentose. Petals c. 5 mm long, pale red, densely ciliate. Stamens: filaments 2–2.5 cm long, yellow and orange or red with long reddish hairs towards base; anthers c. 1.5 mm long.