Spreading shrub c. 1 m high. Leaves with petiole 3–5 mm long; lamina flat, elliptic to oblong-elliptic, 20–40 mm long, broadly cuneate at base, rounded at apex, leathery, glabrous or nearly so adaxially, densely cream to rusty velvety with small stellate hairs abaxially. Flowerheads c. 15 mm diam.; outer bracts very narrowly triangular, c. 8 mm long, rusty brown-pubescent with mostly reddish stellate hairs; inner and innermost bracts narrowly triangular, 10–12 mm long, acuminate, rusty-stellate-pubescent. Petals c. 9 mm long, pale red, moderately stellate-pubescent. Stamens: filaments c. 20 mm long, red in upper half, stellate-pilose towards base; anthers c. 1.4 mm long, red