Shrub to 2 m high. Leaves with petiole 3–6 mm long; lamina flat, broadly elliptic to broadly obovate, mostly 1–2 cm long, cuneate at base, rounded at apex, leathery, both sides with close and very dense fawn velvety indumentum of small weak stellate hairs. Flowerheads 15–20 mm diam.; outer bracts ovate, 6–10 mm long, densely velvety with small stellate hairs; inner bracts in 2 series shortly exceeding outer bracts, the outer series broadly ovate to narrowly oblong, acute, densely stellate-hairy, the inner series narrowly oblong, acute, thin and almost glabrous. Petals c. 7 mm long, pale red, woolly-stellate to glabrous. Stamens: filaments 15–20 mm long, pale to deep red, stellate-pilose towards base; anthers 1–1.4 mm long, red.