Much-branched, spreading to erect, conical shrub, 0.3-0.6 m high. Leaves mostly opposite, alternate on flowering shoots, linear, mostly entire, sometimes 1-or 2-dentate to pinnatisect with 3 lobes, silver-grey or silver-white sericeous, sometimes glabrescent. Capitula radiate, in terminal or lateral umbellate racemes or paniculate, subsessile to distinctly pedunculate; involucral bracts 4-6, oblong, ovate, obovate or lanceolate with light brown to red-purple membranous margins. Receptacle paleate, those of ray florets connate forming a cylindrical sheath, hairy on outside, those of disc florets free. Ray florets 3 or 4, white to pale red-purple. Disc florets 2-27, tubular to trumpet-shaped, red-purple or yellow below, red-purple above. Flowering time July-June. Pappus absent. Cypselae oblong to obovoid, compressed, long-hairy.
Plants to c. 60 cm high, sericeous. Leaves to c. 2 cm long, entire and linear or 1-pinnatisect with few segments. Capitula radiate, solitary but grouped to appear corymbiform, 6–8 mm diam.; involucre c. 3 mm long, silky-hairy; outer bracts 4 or 5, free, ovate, with margin brown; inner bracts 3, fused; paleae 3–4 mm long, 0.8 mm wide, hairy; mature receptacle not seen. Ray florets 3 or 4; ligule ±orbicular, 3–4 mm long, white. Disc florets: corolla c. 2.5 mm long; tube ±equal limb and much narrower; limb 5-lobed, deep purple. Achenes obovate in profile, c. 3 mm long, pale, woolly.
Twiggy shrub, up to 1 m tall. Leaves alternate on flowering shoots, opposite on short-shoots, linear to 3-7-fid, (5-)8-20(-40) mm long, silvery to bluish green, felted or silky to glabrescent. Flowerheads umbellate-racemose-paniculate on peduncles 1-26 mm long, radiate, 3.5-4 mm long; involucral bracts 4-6, silky or glabrous; ray florets white to pale purple, 2-5 mm long; disc florets purplish; marginal paleae connate into a tube, silky.
Silvery silky, twiggy shrub to 1 m. Leaves linear or trifid, in tufts. Flower heads radiate, in small, umbellate clusters at branch tips, rays conspicuous, purplish with white rays.
A shrub. It has many branches and is grey-green. The leaves are succulent and needle like. The flowers are small and white. The fruit are fluffy like cotton wool.