Subshrubs or herbs, often scapose, much-branched and matted, 2-7 × 5-20 dm, usually tomentose to floccose, rarely glabrous. Stems spreading to erect, with persistent leaf bases, up to 4 height of plant; caudex stems matted; aerial flowering stems often scapelike, erect to spreading or decumbent, usually stout, solid, not fistulose, 2-6 dm, usually tomentose to floccose, rarely glabrous. Leaves cauline; petiole 2-6(-10) cm, tomentose; blade oblong to ovate, (1.5-)2.5-5 × 1.5-4 cm, white-lanate to tawny-tomentose on both surfaces, or tomentose to floccose or glabrous and green adaxially, margins plane, occasionally crisped. Inflorescences capitate to umbellate or cymose, 3-40 × 2-20 cm; branches usually tomentose to floccose, rarely glabrous; bracts usually 3, leaflike, oblong to ovate, and 5-20 × 5-15 mm proximally, scalelike, triangular, and 2-5 mm distally. Peduncles absent. Involucres (3-)5-20 per cluster, turbinate, 3.5-5(-6) × 2-4 mm, tomentose or glabrous; teeth 5-6, erect, 0.3-0.6 mm. Flowers 3-3.5 mm; perianth white to pink or rose, glabrous; tepals connate proximal 4, monomorphic, obovate; stamens exserted, 3-6 mm; filaments pilose proximally. Achenes brown, 3.5-4 mm, glabrous. 2n = 40.
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A herb that keeps growing from year to year. It can be 70 cm tall. The leaves are oval and woolly and are pale light green. They are mostly at the base. There is an erect flower stems with a cluster of pink flowers at the end of each branch.
Sandy coastal flats, slopes, bluffs, and mesas, coastal scrub and grassland communities, from sea level to 80 metres, occasionally to 200 metres.
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It is a temperate plant. It mostly grows near sea level below 100 m above sea level. It suits USDA hardiness zone 7-10.
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