Much-branched dwarf shrub, 0.2-2.0 m high. Leaves opposite, linear or digitately 3-lobed, grey silky-woolly, with hairs fluffed up from leaf surface (subsp. sericea), or indumentum thinner and bush appearing green (subsp. robustior). Capitula radiate, solitary, terminal, shortly pedunculate; involucral bracts imbricate, villous, with large orange oil glands on inner surfaces. Receptacle paleate. Ray florets usually white, sometimes rose-pink. Disc florets yellow. Flowering time Nov.-May. Pappus absent. Cypselae narrowly cylindric, closely ribbed, crowned with a thickened rim or corona.