Gaillardia pinnatifida Torr.

Perennials (sometimes flowering first year, sometimes rhizomatous), (5–)15–35+ cm. Leaves basal and cauline, mostly re-stricted to proximal 1/3–1/2; petiolar bases 0–5+ cm; blades mostly oblanceolate to spatulate, 3–6(–12) cm × 3–18(–30) mm, margins mostly pinnatifid, distal sometimes toothed or entire (rarely all linear, entire), faces closely strigillose to shaggily villous. Peduncles (4–)8–25+ cm. Phyllaries 20–30, ovate-to lanceolate-attenuate, 7–12+ mm, hispidulous to villous (hairs often jointed). Receptacular setae usually 1–3 mm, rarely wanting. Ray florets 0 or 5–14; corollas usually uniformly yellow, sometimes proximally and/or abaxially reddish, 10–25+ mm. Disc florets (30–)60–100+; corollas usually proximally ochroleucous or yellow and distally purplish, rarely wholly yellow, tubes 0.8–1 mm, throats campanulate to plumply urceolate, 3–4.5 mm, lobes broadly deltate to deltate-ovate, 0.5–1 mm, jointed hairs 0.3+ mm. Cypselae obpyramidal, 1–3 mm, hairs 1–2 mm, inserted at bases and on angles and faces; pappi of 8–11 lanceolate, aristate scales 3–7 mm (scarious bases 1.5–4 × 0.5–1.5 mm). 2n = 34.

Clays or sandy soils, often disturbed places, in grasslands, desert scrub-lands, or pinyon woodlands at elevations of 900-2000 metres.

The seeds are parched, ground and made into seed butter and eaten with fruit drinks or spread on bread.

Can be grown by cuttings or seedlings.