Erect shrub to 2 m, greyish. Branches densely tomentose with mainly non-glandular, stellate-dendritic hairs. Leaves ovate to ovate-elliptic, occasionally elliptic, 5–18 mm long, 3–11 mm wide, entire, densely tomentose; petiole 2–4 mm long. Inflorescence 1–3–flowered, often in short, leafy clusters; pedicels to 0.6 mm long, glabrous to moderately pubescent. Calyx 2.5–4 mm long, densely tomentose, also with a few glandular hairs. Corolla 7–11 mm long, pubescent outside, papillose inside; tube markedly spreading in upper part; lobes 2.5–6 mm long, 1.5–3 mm wide. Stamens 2–4 mm long. Capsule globose, 4–4.5 mm diam. Seeds c. 2.8 mm long.
Grows in deep sand, usually on sandridges in mallee associations, often in disturbed sites with Triodia.