Erect robust dense shrub to 4 m high. Branchlets terete to angular, white-sericeous with glabrous ribs. Leaves entire, elliptic to obovate, 3-6.8 cm long, 0.5-1.7 cm wide, obtuse or acuminate, sometimes retuse, mucronate; upper surface ±smooth, not pitted, ±glabrous; margins flat to recurved or occasionally revolute; lower surface sericeous except for ±glabrous midvein. Conflorescence sometimes on old stem, erect, umbel-like, regular and dense, 14-28-flowered, subsynchronous; rachis 4-8 mm long, tomentose. Flower colour: perianth bright red, orange or yellow on inside, overlaid by white indumentum outside; style red to yellow with yellow tip. Perianth densely white-tomentose outside, bearded inside. Pistil 22-30 mm long. Follicle obloid-ovoid with a retrorse basal heel, 11-15 mm long, rugose, granular.