Leaves alternate, petiolate; petiole to c. 17 mm. long in mature leaves; lamina up to c. 11 x 5 cm., smaller on the branches, mostly c. 3 x 1 cm., elliptic to ovate, subacute, cuneate below, margins subentire to serrulate; upper surface green drying olive-green, finely pilose-pubescent with long-stalked T-shaped hairs, the lower surface silvery-white felted with short-stalked matted T-shaped hairs.
Phyllaries many, shortly pungent or bristle-tipped, appressed-pubescent to glabrescent, margins broadly scarious glabrous ± hyaline or purple-tinged, or margins not very pronounced; the outer phyllaries from c. 2 mm. long, lanceolate-attenuate or ovate-apiculate; the inner to c. 9 x 2 mm., oblong-lanceolate.
Achenes (1)1.3–1.8 mm. long, obovoid-turbinate, with 4–5 swollen-ribs, rugulose and sparsely setose between the ribs; pappus of few very caducous barbellate setae 1–2 mm. long.
Capitula numerous, usually laxly clustered; stalks mostly 1–15 mm. long, appressed tomentellous, bracteate with a few small leaf-like bracts.
Stems freely branched, leafy, appressed pubescent or tomentellous; indumentum of short-stalked long-armed T-shaped hairs.
Corollas purple, 5–7 mm. long, narrowly funnel-shaped, lobes acicular-setose near the apex, usually glabrous below.
A laxly spreading subshrub to c. 2.5 m. high, woody at the base.
Involucres 5–7 x 5–10 mm., broadly campanulate-cyathiform.
A herb.