Perennial herb, stock woody, crowned with 1-several leaf rosettes, flowering stems lateral, decumbent or erect, 40-450 mm long, simple or forking above into a few-to many-headed very open corymb, glandular-pubescent or woolly, closely leafy. Radical leaves suborbicular to elliptic-oblong, prostrate, 20-40(-140) x 15-25(-40) mm, mostly loosely grey-woolly or cobwebby, sometimes only glandular-pubescent; cauline leaves oblong to lanceolate, smaller than the radical and passing into inflorescence bracts, woolly, cobwebby or glandular-pubescent, often without wool when the radical leaves are woolly. Heads heterogamous, campanulate, 15-20 mm long, ±25-35 mm across the radiating bracts. Involucral bracts in 9-11 series, graded, loosely imbricate, much exceeding the flowers, glossy, acute, white, or white tipped rose, crimson or scarlet, or wholly rose or crimson. Flowers ±165-520, 20-90 female, 145-500 homogamous, yellow often tipped red. Achenes 0.75 mm long, barrel-shaped, with myxogenic duplex hairs. Pappus bristles several, barbellate to subplumose in upper part, bases nude, not cohering.