Helichrysum cochleariforme Dc.

Bushy half-shrub 50-200 mm high, woody at the base and much branched there, branches erect or spreading, simple or forked, often with dwarf axillary shoots, loosely grey-woolly, leafy throughout. Leaves mostly 5-30 x 2-5 mm. diminishing slightly upwards, spathulate to oblong-or linear-spathulate, apex obtuse, apiculate, base narrowed, half-clasping, both surfaces grey-woolly. Heads heterogamous, subglobose, ±5-7 x 5-8 mm, solitary or few together at the tips of the twiglets, these corymbose-paniculately arranged. Involucral bracts in 6-8 series, loosely imbricate, graded, inner slightly exceeding flowers, all bracts obtuse, concave, smooth, reddish-or golden-brown, innermost often tipped opaque milk-white, minutely radiating. Receptacle shortly honeycombed. Flowers 56-120, 13-26 female, 45-102 homogamous. Achenes 0.75 mm long, glabrous or with myxogenic duplex hairs. Pappus bristles many, scabrid, about equalling corolla, bases nude, not cohering. Flowering between September and December, chiefly in October.

It is a Mediterranean plant. It can grow in arid places.