Helichrysum rudolfii Hilliard

Shrubby, up to 1 m tall, branches greyish-white felted, closely leafy, more distantly so on flowering twigs. Leaves 10-40 x 3-30 mm, diminishing slightly upwards, rhomboid-elliptic or ovate, gradually, or sometimes abruptly, tapering to a slender petiole roughly 1/4 to nearly 1/2 the total leaf length, base expanded, half-clasping, apex acute to very acute in narrower leaves, mucronate, margins flat, upper surface thinly and persistently woolly, glandular-puberulous beneath the wool, lower surface white-tomentose. Heads homogamous, campanulate, 5 x 4-5 mm, double that across the radiating bracts, many in cymose-corymbose clusters terminating the branchlets. Involucral bracts in ±5 series, outermost short, inner subequal, very loosely imbricate, slightly exceeding flowers, subacute to obtuse, smooth or slightly crisped, glossy, tips opaque white. Receptacle with fimbrils exceeding the ovaries. Flowers 21-32, yellow. Achenes 1 mm long, ±cylindric, obscurely and irregularly ribbed, glabrous. Pappus bristles many, equalling corolla, scabrid, bases cohering strongly by patent cilia. Flowering mainly between April and June, but flowers can possibly be found in any month.