Helichrysum rugulosum Less.

Perennial herb, rootstock creeping, branching, flowering stems tufted, simple or branching near the base, erect to ±300 mm, thinly white-felted, closely leafy. Leaves sessile, up to 25 x 5 mm, rarely a little larger, often only ±15 x 2-3 mm, diminishing upwards, somewhat spreading or ascending, lower oblong-lanceolate, acute, upper lanceolate, acuminate, sometimes very narrow, margins subrevolute, upper surface thinly cobwebby-felted, rugose, lower white-felted, the hairs often stringy. Heads heterogamous, campanulate, ±5 x 4 mm, few to many in compact corymbose panicles. Involucral bracts in ±4-5 series, graded, inner about equalling flowers, loosely imbricate, tips opaque, crisped-dentate, often purplish or pink initially, later creamy, or the inner creamy, or all creamy, minutely radiating. Receptacle with fimbrils exceeding ovaries. Flowers 17-42, 8-19 female, 9-30 homogamous, female flowers sometimes equalling or slightly outnumbering homogamous. Achenes 0.75-1 mm long, broadly cylindric, with myxogenic duplex hairs. Pappus bristles many, about equalling corolla, scabridulous, bases cohering by patent cilia.