A small well-branched shrub up to ±300 mm tall, branches greyish-white woolly, densely leafy. Leaves 15-50 x 5-15 mm, diminishing upwards, elliptic to obovate, obtuse, gradually narrowed to a broad petiole-like base, thinly woolly above, thickly white-woolly below, triplinerved, nerves faintly raised below. Heads homogamous, campanulate, 4-5 mm long, 5-6 mm across the radiating bracts, in compact rounded corymbose clusters 30-50 mm across terminating the branches. Involucral bracts in ±5 series, graded, loosely imbricate, outer woolly, inner about equalling the flowers, tips obtuse, opaque, dull, pale straw-yellow. Receptacle with pit margins slightly produced. Flowers 11-17, yellow. Achenes 1 mm, cylindric, with myxogenic duplex hairs. Pappus bristles many, scabrid, about equalling the corolla, bases not cohering. Flowers in mid-winter (July).