Shrubs 1-1.6 m tall, much branched. Branches glabrescent, branchlets gray tomentulose. Petiole 1-2.5 cm, sometimes narrowly winged; leaf blade ovate-lanceolate, 3.5-6(-10) × 1.5-2.5(-4) cm, papery, adaxially rugulose, gray tomentulose on veins, abaxially ± tomentulose or pubescent, base cuneate to rounded-cuneate and abruptly attenuate, margin crenate-dentate above base, apex acuminate, lateral veins 3-paired. Panicles narrow, terminal and axillary, 3-15 cm, gray tomentulose; cymes 5-7-flowered; bracts ovate-lanceolate, 5-10 mm, margin entire. Calyx campanulate, 2-2.5 mm, densely gray tomentulose, slightly 2-lipped; teeth ovate-triangular, slightly shorter than calyx tube, apex obtuse to acute; fruiting calyx tubular-campanulate, 4-5 mm, slightly incurved. Corolla pink, yellowish, to white, 6-10 mm, pilose, glandular, tube 3-5 mm. Stamens included or slightly exserted. Style very exserted. Nutlets brown, ovoid, ca. 1 mm, glabrous. Fl. Jul-Oct, fr. Aug-Nov.