Rosulate robust, perennial herb, (14-)25-38(-40) cm high with 1 to 3 basal leaf rosettes. Roots thick and fleshy, dark brown, rhizome woody, robust, up to 70 mm long. Leaves in basal rosette, or alternate on lower part of scape, ±(7)9 to 18 per rosette; sessile or sometimes running into 3-25 mm long, petiole-like base or only slightly narrowing; leaf axils sometimes densely lanate; blade varying from narrowly elliptic to elliptic to narrowly or broadly obovate, (30-)43-100(-125) x (7-)15-35(-50) mm; apex obtuse or acute; margin crenate to dentate or sometimes almost entire, but then with some peg-like denticulations, revolute; obscurely net-veined but with distinct main vein; adaxial surface glabrous or sparsely to loosely lanate, abaxial surface densely to sparsely lanate, surface visible through indumentum, appears whitish scale-like, with shiny, honey-coloured glands; coriaceous and hard, often also succulent. Scapes 1 to 3 per rosette, robust, 80-380 mm long, with solitary capitula, rarely branched in upper two-thirds, brown or tinged dark red, mostly ribbed, densely lanate along whole length or from the middle or upper parts only, thickened directly below capitula; bracteate, bracts linear, up to 50 mm long, decreasing in size upwards, indumentum as in leaves, margins crenulate or mostly entire, erect or appressed to scapes. Involucre broadly campanulate, 19-35 mm in diameter, 12-17 mm high. Involucral bracts 32 to 46, in 4 series, imbricate; bracts of outer series linear or very narrowly ovate, 7.0-8.5 x 1.5-1.8 mm, purplish, densely lanate, apex acute, margin fimbriate; bracts of second series narrowly elliptic to very narrowly obovate, 9-11 x 1.5-2.0 mm, straw-coloured or tinged purple, sparsely to densely lanate, apex acute, rarely obtuse, margin fimbriate; bracts of third series linear, slightly narrowly obovate or very narrowly elliptic, 11.5-12.5 x 1.2-2.0 mm, base straw-coloured, apical part purple, sparsely to densely lanate in upper part, glabrescent in lower part, apex acute, margin narrowly membranous, fimbriate; bracts of inner series linear, 11-13 x 0.8-1.2 mm, base straw-coloured, glabrescent to glabrous, apical part purplish, lanate, apex acute, margin membranous, fimbriate. Ray florets ±30 to 32, corolla mauve, pink, white or coral-red, limb long linear, 20-29 x 3-5 mm, 3-lobed, 4-veined, tube 5-7 mm long, laxly glandular hairy. Style up to 5.5 mm long; style branches linear-elliptic, 1.2-1.5 mm long, apex obtuse, stigmatic areas marginal, confluent at apex, sometimes not confluent and with reduced apical appendages. Staminodes absent. Cypsela and pappus as in disc florets. Disc florets many, corolla 5-6 mm long, shorter than pappus, laxly glandular hairy; lobes ±1 mm long, erect or recurved, often with marginal resin ducts, sometimes with 0.4-0.8 mm long hairs and glossy glands with rounded heads. Anthers 1.5-2.0 mm long, with ±0.5 mm long triangular apical appendages. Style ±6 mm long; style branches linear-elliptic, ±1.0-1.5 mm long; style appendages deltoid, ±0.35 x 0.2 mm. Cypselae cylindrical to fusiform, occasionally obovate, ±3.5-4.4 x 0.9-2.0 mm, brown, distinctly 4-or 5-ribbed, ribs prominently raised, mostly dark brown; with many, yellow, shiny glands and dense sericeous twin hairs, 0.4-0.5 mm long, deeply cleft, apices almost equal in length; epicarp smooth. Pappus biseriate, outer series of free barbellate bristles, 0.5-3.5 mm long, white to straw-coloured, alternately arranged to inner series; inner series of plumose bristles 6.7-7.0 mm long, nude or barbellate and fused in a ring basally, white to straw-coloured, longer than disc florets. Flowering time: July to November, after fire or in disturbed places.
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Tufted subshrub to 30 cm, russet silky or woolly. Leaves in basal tufts, oblanceolate, margins crenate and revolute, russet silky or woolly beneath, glabrescent above but not discolorous. Flower heads radiate, solitary, subscapose, yellow with mauve-pink rays, ray florets without staminodes.