Shrub up to 1 m. tall; branchlets slender, clad in white floccose tomentum. Lvs 3·5-7 cm. × 6-9 mm., narrow-lanceolate, subsessile, rather distantly serrate in upper half, glab. above when mature, clad in white appressed tomentum below. Peduncles slender, tomentose, 5-8 cm. long, with ∞ lanceolate bracts. Capitula 2.5-3·5 cm. diam.; phyll. pilose towards tips and on margins, acute, up to 1 cm. long; ray-florets purple, disk-florets violet-purple; achenes linear, pubescent, c. 3 mm. long; pappus-hairs up to 7 mm. long.