A much branched, rather rigid shrub, up to 60 cm high, with ascending branches. Branchlets densely covered with spreading, silky, grey hairs. Leaves crowded, 7-9 mm long: lamina linear lanceolate or linear, obtuse, rounded at base, erect-spreading or spreading, with closely revolute margins covering the lower surface; upper surface minutely scabrid, at first villous, tardily becoming glabrous: petiole 1-1-5 mm long. Capitula solitary, 1-1.3 cm wide, surrounded by leaves with enlarged petioles and by outer foliaceous bracts. Bracts of the inner flowers about 4 mm long, linear, clothed with long, silky, white hairs on the outer surface and the upper half of the inner surface. Bracteoles absent. Flowers stipitate, 4-4.5 mm long: calyx-tube 1 mm deep, widely campanulate, clothed outside with long, ascending, silky hairs, with an annular ring at the base within: sepals 2 mm long, ovate, somewhat attenuate, with a dense covering of long woolly hair on the outer surface, convex at the apex of the inner surface. Petals inserted in the mouth of the tube, 0.75 mm long: lamina rotundate, subacute, cucullate, sometimes with a single hair at the apex: claw about as long, cuneate-linear. Anthers 1-celled. Ovary obconic, clothed with long, ascending, silky hairs. Style conical, less than 0.5 mm high. Stigma shortly 3-lobed. Fruit 5-6 mm long, rotundate, wrinkled, more or less villous, chestnut-brown, with a small calyx-base at the apex.
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Much-branched, rigid shrub, 0.2-1.5 m high. Leaves dense, lower ones spreading, shortly petiolate; blade narrowly ovate or linear, 7-9 mm long, apex obtuse, margins strongly revolute, covering lower surface, upper surface scabrid. Flowers: in heads, 10-14 mm wide, surrounded by leaves and bracts; densely covered with white hairs; stipitate; calyx tube widely campanulate with an annular ring within, lobes 2 mm long; petals inserted in mouth of tube, blade rotundate, cucullate, claw cuneate-linear; Dec.-Feb. Fruit a rotundate capsule, 5-6 mm long, wrinkled, villous.