Stem erect, simple, suffruticose, villoso-tomentose, closely imbricated with leaves; leaves sessile, half-clasping at base, ovate or oblong-ovate, with reflexed edges, 3-5-ribbed and densely tomentose beneath, cinereo-tomentulose and impress-nerved above, either quite entire or 3-5-denticulate near the apex, now and then with a minute, stipuloid lobule at base; corymb compact, branching, several-headed, the pedicels short, tomentose; heads 25-30-fl.; inv. subcalycled, of 8-10, oblong, tomentose scales, shorter than the disc; rays 5; achenes glabrous.