Plants perennial, grayish white-tomentose, eglandular; taproot slender to stout; caudex branched, slightly woody. Stems several, erect, branched distally, stout, 40-100 cm. Leaves: basal blade oblanceolate, spatulate, 5-10 cm × 10-25(-30) mm, margins entire, apex acute, apiculate, with tuft of white hairs; cauline in 5-10 pairs, sessile, reduced distally, blade with both surfaces obscured by dense, silky, grayish-white tomentum. Inflorescences with 1-several dichotomies, several-flowered, open, bracteate; branches ascending, elongate; bracts leaflike, 10-20 mm. Pedicels straight, stout, to 10 cm. Flowers ca. 35 mm; calyx thickly 10-veined, obovate, ca. 15 × 10 mm in fruit, margins dentate with 5 narrowly lanceolate lobes ca. 1/ 4 length of tube, tomentose; corolla rich magenta-pink, sometimes white, clawed, claw equaling calyx, limb spreading horizontally, broadly obovate, shallowly 2-lobed, appendages 2, narrow, 2-4 mm; stamens equaling claw; stigmas 5, equaling claw. Capsules equaling to tightly enclosed within calyx, obovate-elliptic, ca. 14 mm, opening by 5 spreading, lanceolate teeth; carpophore ca. 2 mm. Seeds grayish brown, reniform-rotund, plump, 1-1.5 mm, coarsely verrucate. 2n = 24.
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Herb, perennial, densely white-tomentose. Stem erect, often branched, 30–100 cm high. Leaves sessile, ovate to oblong-lanceolate, acute, basally attenuate, tomentose, 3–15 cm long, 1–2 cm wide. Inflorescence few-flowered; bracts herbaceous. Flowers bisexual. Pedicels 1.5–11 cm long. Calyx cylindrical, c. 15 mm long, strongly 10-ribbed; calyx lobes linear-lanceolate, acute. Petals twice the length of calyx, 12–17 mm long, red to purple; limb entire. Styles 5. Capsule ovoid, ± equalling the length of calyx, c. 14 mm long; carpophore 2–3 mm long. Seeds ± reniform, c. 0.7 mm wide, greyish red, strongly but bluntly tuberculate.