Dense, spreading shrub to 1 m, grey-white, densely woolly-pubescent with stellate hairs, glandular hairs also present; prickles to 10 mm long, abundant on stems, fewer elsewhere. Leaves ovate-lanceolate; lamina 5–8 cm long, 2–3 cm wide, sometimes larger, concolorous, entire; petiole 1–5 mm long. Juvenile leaves up to 32 cm long, 11 cm wide, entire to slightly undulate. Inflorescence short, 2–3–flowered; peduncle 10–15 mm long; pedicels 5–10 mm long. Calyx 12–17 mm long; lobes narrowly triangular, unequal, 5–10 mm long; tube enlarged in fruit. Corolla shallowly campanulate; tube to 5 mm long; limb broadly stellate to rotate, 30–35 mm diam., purple. Anthers 6–8 mm long. Fruiting calyx-tube to 20 mm long. Berry ovoid to ovoid-conical, 15–20 mm long, green when ripe, drying brown. Seeds 2.5–3 mm long, pale.