Erect, sprawling or semiprostrate, usually gray in colour. Stems woody, branched, covered at least when young with white woolly hairs, the hairs few or many, sometimes confined to the apex and leaf axils. Leaves fasciculate, ascending or spreading, ericoid, rolled, 3-12 mm long, commonly 4-6, mucronate at the tip, usually toothed at the base. Lower leaves crowded, the upper more distant. Leaves woolly at least in the axils. Flowers in heads surrounded by leaf-like bracts. Heads with 1-6 flowers, few or many, sessile, variously arranged, often on divaricate branches. Bracts erect or falcate, longer than the leaves. Flowers usually woolly, sessile. Calyx lobes leaf-like, rolled, usually toothed, 2.5-5 mm long. Corolla white, brown or purple-brown outside, 6-9 mm long, the tube 1.5 mm, the lobes hairy though sometimes only on the middle line. Bases of the filaments oblong to subrotund, folded inwards, obtuse or truncate, ciliate. Style hairy, purple, gradually thickened to the 3-fid stigma. Ovary inferior, 3-4 mm long, conical, pointed at the base. Fruit with valves a little shorter than the erect or spreading calyx lobes.
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Shrublet, erect or sprawling, woolly-hairy, 0.1-0.5 m high. Leaves linear-lanceolate, margins revolute, sometimes toothed at base, axillary cluster of leaves present. Flowers white with darker reverse, solitary or groups of up to 6 in upper axils. Calyx: lobes leaf-like, revolute. Flowering time Nov.-May.
Like W. rubens but plants distinctly cobwebby or woolly-hairy.