Shrubs, 0.5-1 m tall; branches flattened to subterete, densely sericeous to tomentose-pilose. Petiole 0.5-3 cm, densely sericeous to pilose; leaf blade drying papery, elliptic, elliptic-oblong, or ovate, 5-20 × 2.5-7 cm, adaxially glabrous or sparsely pilose at least along veins, abaxially densely sericeous or sericeous-villous, base cuneate to acute and usually long decurrent, apex acuminate; secondary veins 9-16 pairs; stipules drying membranous, persistent, ovate to triangular, 9-15 × 5-7 mm, sericeous or pilose to glabrescent, parallel-veined, acute to acuminate or bilobed for up to 1/2, margins often ciliolate. Inflorescences subcapitate to congested-cymose, many flowered, densely strigose to strigillose; peduncles 0.1-0.5 cm; flowering portion subglobose, ca. 1 cm in diam.; bracteoles linear-lanceolate, ca. 2 mm; pedicels 0-3 mm. Calyx densely strigillose to sericeous; ovary portion ellipsoid, 1.1-1.2 mm; limb lobed essentially to base, glabrous internally; lobes subspatulate to ovate or oblanceolate, 1.2-2.5 mm, obtuse to rounded, often ciliate. Corolla pale yellow, campanulate-funnelform, outside pilosulous at least on lobes; tube 2.2-2.3 mm; lobes ovate-triangular to spatulate, 1.2-1.3 mm, obtuse to acute. Infructescences often borne at lower leaf nodes or below leaves, with peduncles up to 1 cm, pedicels up to 2 mm. Fruit capsular, subglobose to ovoid, ca. 2 mm in diam., strigillose to sericeous. Fl. May, fr. Jul-Oct.