Tree, 5-10 m high. Younger branches reddish brown, with few longer, patent, flexuous hairs and brownish or white pubescence, older ones brownish, glabrescent. Leaves: petiole (2-)5-30 mm; blade broadly ovate to suborbicular or oblong-ovate, (0.8—)1.5— 10 by (0.7-) 1-6.5 cm, margin irregularly crenate to grossly dentate, sometimes undulate, base rounded, truncate to subcordate, rarely decurrent into petiole, apex acute, acuminate or broadly rounded, with 3-5 nerves on each side, short dense hairs and longer hairs arising from groups of mineralized cells on upper side (denser in what has been called Cordia leucocoma), either equally distributed soft, longer hairs or hairs confined to nerves on lower side. Inflorescence corymbose to paniculoid, from 2.5 cm in lateral to 12 cm in terminal position wide, with a very large number of flowers; pedicels 1-3 cm long. Calyx campanulate, 4 mm long, 3 mm wide in flower, broadly cup-shaped, 4 mm long, 6-7 mm wide in fruit, lobes 3-5, broadly triangular, brownish or whitish pubescent. Corolla salver-shaped, with cylindrical tube and explanate to reflexed lobes, white, 3.5-4.5 mm long, c. 5 mm in diam., lobes obovate-spathulate, 2.5 by 1.5 mm. Stamens: filaments slightly exserted from the tube. Fruit broadly ovoid, rostrate, 6 mm long, 5 mm in diam.