Erect shrub, 0.5-1 m, few-stemmed. Branchlets in the younger parts exclusively and rather densely covered with ± patent, gland-tipped bristles. Leaves elliptic, sometimes more obovate, apex broadly attenuate, obtuse or rounded, the terminal gland thick, manifestly protruding, base broad-cuneate into the petiole, coriaceous, margin sub-crenulate and slightly revolute, glabrous and shining above, dull and laxly set with ± caducous bristles beneath as are the margin and the petiole, (1.5-)2-3.5(-4.3) by (0.9-)1.2-2.5(-3.5) cm, midrib and 1-2 lateral nerves markedly impressed above, slightly so beneath, the inferior pair of nerves curved-ascending from near the base of the lamina, the other upper pair from above the base and mostly rather indistinct; petiole thickish, grooved above, rather flattened, 3-5 mm. Flowers axillary, 2-3(-4) per fascicle. Pedicels recurved, rather slender, reddish brownish, densely clad with patent, longish (2 mm), gland-tipped bristles, 5-8 mm, basal bracts minute. Bracteoles ovate-semiorbicular, ciliate, setose dorsally, c. 1 mm. Calyx c. 5 mm, densely patently glandular-setose, reddish, 5-lobed halfway, lobes ovate-acuminate, subacute, ciliate at the paler, almost whitish margin. Corolla cylindric-urceolate, bright brick red to rather dark crimson red, (5-)6 mm, glabrous, lobes white, 1 mm. Filaments linear, slightly dilated below, papillose, c. 3.5 mm; anther-cells ovate-oblong, granular, 1.5 mm including the short tubules. Ovary glabrous; style 3 mm. Fruit pale violet at full maturity, c. 5 mm ø.