Shrub. Branches terete, straight, c. 3 mm ø, densely rufous-strigose. Branchlets very densely subappressedly rufous-setose (2-3 mm). Leaves oblong-elliptic, or sometimes obovate-elliptic, apex shortly, also rather abruptly acuminate, subacute to rather obtuse, the terminal gland thick and protruding, base attenuate into the petiole, coriaceous, firm, juvenile ones appressed-rufous-setulose on both faces, mature ones +-glabrous above, the whole undersurface and the margin with rufous bristle-like hairs, which are longer on the midrib and towards the base of the lamina, obscurely crenulate or nearly entire, somewhat concave in dry state, margin slightly revolute, 2-3(-3.5) by 0.9-1.5 cm, midrib impressed above, prominent beneath, nerves 2 pairs from and from above the base of the lamina, curved and high-ascendent, very slightly immersed above, ± obscure beneath; petiole stoutish, setulose, 3-4 by 1 mm. Flowers axillary, solitary. Pedicels stout, densely clad with rufescent crisped, sometimes minutely gland-tipped hairs, 4-5 by nearly 1 mm, basal bracts numerous, small. Bracteoles ovate-acuminate, subacute, nearly glabrous dorsally, margin very shortly muriculate-fimbriate, 2 mm. Calyx campanulate, 8-9 mm, dorsally and especially at the lobes subdensely clad with rufescent rather crisped setulose hairs, lobes narrow-triangular, subacute, upright, 5-6 mm. Corolla subcylindric, 8-9 by c. 2.5 mm, shortly 5-lobed, rather densely clothed outside in the upper half with longish rufescent ± crisped hairs, glabrous below as well as inside. Filaments linear, dilated towards the base, glabrous, c. 4.5 mm; anthers subovate-oblong, 3 mm including the tubules (1 mm). Ovary densely yellowish pubescent; style 7 mm.