Small shrub. Branches erect, terete; bark striate by long blackish fissures. Branchlets rather densely leaved, densely clothed with appressed or somewhat spreading rufous bristles (1.5-3 mm). Leaves +-broad-elliptic to oblong-elliptic, sometimes narrower and oblong, apex short-acuminate, subacute or obtuse, apiculate by a small, slightly protruding gland, coriaceous, ± stiff, ± convex when dry, revolute at the margin, shining above, dull beneath, the youngest laxly rufous-setulose on both faces, mature ones early glabrous above, but for a longer time patent-setulose beneath, finally blackish punctate there, rather regularly minutely crenulate, ciliate (1.5 mm) initially, (0.7-)1-1.6(-2) by (0.5-)1.2(-1.4) cm, midrib +-distinctly impressed above, slightly or not raised beneath, nerves obscure; petiole stoutish, +-setulose, 2(-3) by 1 mm. Flowers axillary, solitary. Pedicels stoutish, rather densely set with fine bristles or scabrid short crisped hairs, 3-4(-6.5) mm at anthesis, somewhat accrescent in fruit. Bracteoles ovate-acuminate, glabrous dorsally, glandular-fimbriate (0.3-0.5 mm) along the margin, ciliolate at the apex, 1.5 mm. Calyx 4-5 mm, glabrous or with some thickish crisped hairs at the lobes, the latter ovate, subacute, +-spreading at anthesis, 2-3 mm, laxly and longish caducously glandular-fimbriate, short-pubescent at the very apex. Corolla cylindric-urceolate, 6-7 by c. 2 mm, contracted both at the base and the mouth, glabrous, or initially with some scattered, appressed, glandular hairs in its upper part, white, lobes 4 or 5, c. 1.5 mm. Stamens 8; filaments linear, somewhat dilated towards the base, glabrous, c. 4 mm; anthers oblong-ovate, granular, c. 2.5 mm including the tubules. Ovary glabrous or sometimes very slightly hairy on the top; style 5-6 mm. Fruit purplish to blackish, c. 5 mm ø.