Erect, about 1 ft. high; branches numerous, ascending, subvirgate, fastigiale, puberulous, glabrescent, mostly very floriferous; leaves 4-5-6-nate or sometimes scattered, much crowded upwards, erect-incurved, linear, subobtuse, keeled or round-backed and sulcate, glabrous, 2-4 lin. long; inflorescence pseudo-racemose, resembling that of E. viscaria, var. decora; pedicels solitary or binate, coloured, 2-2 1/2 lin. long; bracts 2 supra-median, 1 median, linear, small; sepals broad-ovate to ovate-lanceolate, acuminate, keeled or keel-tipped, concave, subcoriaceous, glabrous, glossy, red, 1 1/4-1 1/2 lin. long; corolla campanulate or widely obconic, glabrous, more or less viscid, deep red, 2 1/2-3 1/2 lin. long; segments erect or slightly spreading, broadly rounded, from 1/3 to nearly 1/2 the length of the tube; anthers included, subterminal, basifixed at the side on the dilated and thickened apex of the filament, suboblong, subacute, the base ascending, 5/8-3/4 lin. long, mostly muticous, sometimes minutely decurrent-denticulate, on the filament near the apex; pore 1/2-2/3 the length of the cell; style included or subexserted, straight; stigma capitate; ovary globose, villous, especially towards the summit, dark red.
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Erect shrublet to 75 cm. Flowers medium, bell-shaped, deep pink.