Branches hirsute (1 lin. in diam. in our small specimen), the lower parts covered with the persistent short stumps of old flowering branchlets, the upper densely leafy; leaves erect, rigid, strongly incurved, crowded, imbricate, axils gemmiferous, broad-lanceolate, acute, from deeply sulcate to open-backed, the revolute margins flat and wide, long-ciliate, the younger hispid, glabrescent, pallid, 1 1/2-2 lin. long; flowers terminal on very short arrested branchlets and thus appearing axillary, solitary, subcorolline; pedicels woolly with longish white hairs, 2-2 1/2 lin. long; bracts remote, basal, minute; sepals incurved, broad-ovate or suborbicular, shortly acute, very concave, cartilaginous, rigid, with about 9 distinct parallel nerves, ciliate, pale rosy, about 1 lin. long or a little more, not reaching to the top of the corolla-tube; corolla broad-cyathiform, red, 2 1/2 lin. long; segments continuous with the tube, suberect, broad-ovate, about equal to it in length; filaments rigid, shorter than the anther; anthers included, longitudinally semilanceolate, acute, the cell produced beyond the pore for about 2/3 the length of the latter, scaberulous, dark-coloured, 7/8 lin. long, muticous; pore about 1/4 the length of the cell; style included; stigma subsimple; ovary densely woolly.
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Erect shrublet to 90 cm. Flowers small, calycine, cup-shaped, pink to red.