Erect, rigid, branched, more or less hoary-pubescent in most parts; branches stout; leaves 4-nate, from suberect to subpatent, imbricate, narrow-obovate-oblong, very obtuse, sulcate, thick, cano-puberulous, glandular-ciliate with short rigid hairs, 2 1/2-3 lin. long; flowers 4-nate; pedicels glandular-pilose, 3-4 1/2 lin. long; bracts remote, unilateral, oblong, cano-pubescent, rigidly glandular-ciliate, or more rarely ciliate with plumose hairs, 1 1/2-2 lin. long; sepals like the bracts but more lanceolate and longer, 2-2 1/2 lin. long; corolla urceolate, mouth not very much contracted, minutely puberulous, reddish, 2 1/2-4 lin. long; segments erect, broad and rounded, about 1/4 the length of the tube; filaments tapering upwards, slightly bent at the apex; anthers included, lateral, dorsifixed near the base, cuneate-oblong, obtuse, over 1/3 lin. long, cristate; pore 1/3 the length of the cell; crests broad and lacerate at the base, with a terminal subulate lobe, the whole about 3/4 the length of the cell, nearly white; style included; stigma capitate or clavate; ovary thinly hispid on the top, or glabrous.
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Erect, woody shrub to 2 m. Flowers small, broadly urn-shaped, mauve-pink, hairy.