Erect, about 1 ft. high; branches virgate, rusty brown, more or less thickly beset (as are the leaves and pedicels) with gland-tipped hairs; leaves alternate, erect-spreading, densely crowded below, more distant above, linear, sulcate, 3-6 lin. long; flowers 'panicled' (Klotzsch) or in 4-6-flowered umbels; pedicels slender, flexuous, 5-7 lin. long; bracts remote, erect, small; sepals ovate or oblong, acute, concave, keeled, glabrous, viscid, green or reddish, 1 1/2-2 lin. long; corolla tubular-inflated below, or subampullaceous, either attenuated to a short narrow neck, thinly pubescent with fine soft hairs, rosy below, darker at the throat; tube 7-12 lin. long; segments rounded, wider than long, white or pallid, about 1 lin. long; anthers included, narrow-cuneate, subacute, pale brown, membranous, nearly 1 lin. long, crested; crests about 1/3 the length of the cell, darker-coloured; pore 2/3 the length of the cell; style shortly exserted; ovary cylindrical, elongate, glabrous, shortly stipitate.
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Erect, compact, viscid shrublet to 30 cm. Flowers large, tubular-urn-shaped, magenta.