A somewhat straggling small shrub; branches pubescent and setose with long white hairs; leaves 3-nate, spreading, broad-lanceolate or elliptic-oblong, acute, very open-backed, the margin only recurved, puberulous, paler beneath, margin ciliate with distant rather long white hairs, and apex similarly tipped, about 2 lin. long, less than 1 lin. wide; flowers 4-nate or umbellate; pedicels over 1 lin. long; bracts approximate or one subremote, linear, ciliate; sepals subulate, acute, adpressed, flat, not keeled, ciliate with long coarse hairs, 1 lin. long; corolla urceolate-campanulate, mouth wide, scarcely contracted at the throat, puberulous, 1 3/4 lin. long; segments wide, rounded and frequently reflexed, 1/2 as long as the tube; filaments slightly curved; anthers included, manifest, oblong, widened and rounded at the apex, over 1/2 lin. long, crested; pore wide, over 1/2 the length of the cell; crests lanceolate, acuminate, toothed on the outer margin, not spreading, about 3/5 the length of the cell; style exserted; stigma capitellate; ovary pubescent.
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Like E. fausta , erect shrublet to 50 cm. Flowers small, bell-shaped, pink, hairy.