Usually weak, straggling, diffuse; branches slender, pubescent or setulose-hispid, 6-9 in. long; leaves 4-nate, erect or spreading, usually incurved, linear, obtuse, sulcate, occasionally subopen-backed, glabrous on the upper surface, more or less densely setulose-hispid with rigid tubercle-based hairs below, 1-2 lin. long; heads subglobose, 3-4 1/2 lin. in diam., several-flowered; pedicels 1 lin. long or less; bracts like the sepals but shorter; sepals linear, acuminate, beset with numerous long spreading setulose white hairs, foliaceous or submembranous, 1 1/2-2 lin. long; corolla ovoid-urceolate to urceolate, not much constricted at the throat, puberulous, subscabrid or glabrous, 1 1/2-2 lin. long; segments slightly spreading, 1/5-1/3 the length of the tube; filaments capillary, flexuous; anthers almost exactly those of E. maderi, but a little smaller; style mostly included, rarely exserted; stigma capitellate; ovary villous or hispidulous.
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Erect shrublet to 40 cm. Flowers in heads, small, narrowly urn-shaped, magenta.