Erect; branches villous, 12 in. or more long; leaves spreading, squarrose or decurved, ovate or lanceolate, acute, open-backed, margins thick, revolute, hispid on the upper surface with tubercle-based hairs, becoming glabrous and glossy, white-tomentose beneath, ciliate, 1 1/2-2 1/2 lin. long; heads suboval, 4 lin. in diam., 8-flowered, erect or cernuous; flowers corolline; pedicels about 1 lin. long; bracts median, minute, triangular, densely hispid; sepals linear-subulate, acute, pubescent, gland-ciliolate, under 3/4 lin. long; corolla sub-urceolate or ovoid, not (or only slightly) contracted at the throat, subglabrous or minutely rough, about 2 1/2 lin. long; segments subspreading, about 1/5 the length of the tube; anthers subexserted, oblong, obtuse or subacute, incurved, about 3/4 lin. long, muticous; pore the length of the cell; stigma capitellate; ovary densely woolly with rather long hairs.