Phyllaries green often purple-tinged, appressed imbricate, thinly coriaceous, glabrous outside, margins hyaline often purple-tinged, from 2 mm. long and ovate outside increasing to c. 23 mm. long and becoming narrowly lorate inside; middle phyllaries to c. 3.5 mm. wide, ovate-oblong, rounded at the apex.
Corollas red, up to c. 24 mm. long, with a long slender tube abruptly dilated into a short cylindric deeply narrowly lobed limb which exceeds the pappus and involucre, glabrous; corolla lobes up to c. 6 mm. long, linear.
Achenes ?6–10 mm. long, narrowly-cylindric, obscurely many-ribbed, densely appressed hispid; pappus of copious barbellate setae to c. 15 mm. long.
Stems annual, 1-several, sericeous-lanate, sparsely branched and leafy near the apex, simple and leafless below, becoming woody.
Capitula many, usually terminal on branches with 2–3 subsidiary capitula in axils below, on short or long stalks.
An erect suffrutex, to c. 1 m. tall, from a ?woody rootstock.
Involucres mostly 20–25 x 15–20 mm., obconic-campanulate.