Erect, robust perennial or undershrub to 1 m. or more tall, densely grey to silvery, appressed lanate almost throughout; stems many from a woody base, up to 6.5 mm. thick below, simple or branched usually above, densely leafy.
Leaves subverticillate, 15–40 x 1–2.5(5) mm., linear to linear-lanceolate, spreading, strict or laterally arcuate, with tufts of smaller leaves in axils, entire, margins slightly revolute, midrib prominent beneath.
Capsule 4–5 x c. 4 mm., shortly cylindric to subglobose, rounded at apex, sparsely pilose.
Flowers pink to lilac or mauve-pink with darker pink or mauve throat, pedicellate or not.
Calyx 6–10 mm. long; lobes 3–5.5 mm. long, linear-triangular.
Fertile anther thecae 2–3 mm. long, cylindric or ellipsoid.
Bracteoles 4–10 mm. long, linear or linear-lanceolate.
Corolla limb 10–16 mm. in diam.
Pedicels 0–10 mm. long.