Erect shrubs, 0.5–0.6 m tall. Leaf blade oblong-lanceolate, 0.7–1.4(–1.6) × 0.3–0.6 cm; base broadly cuneate to rounded; apex rounded or emarginate; abaxial surface pale green, scales contiguous or overlapping, uniformly silvery gray; adaxial surface dark green, scaly. Inflorescence 1(–4)-flowered. Pedicel ca. 0.5 cm; calyx lobes 5–7 mm, oblong, nearly equal, persistent in fruit, scales present, pale, forming a central band, margin ciliate; corolla broadly funnelform, pale rose-pink, 1.7–2.2 cm, tube ca. 10 mm, outer surface glabrous, inner surface pubescent; stamens 10, shorter than corolla, filaments pubescent towards base; ovary ca. 2 mm, scaly; style ca. 1.7 cm, longer than stamens, glabrous. Capsule ovoid, ca. 3 mm, densely scaly. Fl. May–Jun, fr. Jul–Aug.