Erect shrubs, 0.25–1(–1.5) m tall; branchlets virgate; bud scales deciduous. Petiole 2–5 mm, scaly; leaf blade oblong, elliptic, oblong-lanceolate to oblong-ovate, (0.8–)1.2–2.5(–4) × (0.4–)0.5–1(–1.7) cm; base broadly cuneate; apex rounded or obtuse; abaxial surface yellowish buff, scales overlapping, uniformly creamy yellow; adaxial surface pale green, scaly. Inflorescence 4–7(–8)-flowered. Pedicel 2.5–7 cm; calyx reddish, lobes 1–2 mm, rounded, unequal, persistent in fruit, scaly, margin ciliate; corolla broadly funnelform, bright rose or lavender-blue to bluish purple, rarely white, 1–1.3(–1.5) cm, tube ca. 4 mm, outer surface not scaly; inner surface pubescent; stamens (8–)10, shorter than corolla, filaments pubescent towards base; ovary 1–2.5 mm, scaly; style 0.4–1.6 cm, usually as long as stamens, glabrous or occasionally pubescent at base. Capsule narrowly ovoid, 5–6 mm, densely scaly. Fl. May–Jun, fr. Oct.
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A small shrub. It grows 1.2 m tall. The leaves are 4 cm long. They are grey-green above and with overlapping yellow scales underneath. The flowers can be red, blue or white.